Instagram Marketing Tips to Grow Your Brand

Instagram Marketing

It’s no denying the fact that Instagram is the most popular social media platform of 2020. What used to be the immature version of Facebook back in 2016 has now grown out to become one of the most prominent marketing tools for any business. It doesn’t matter if you run a small coffee shop down the street or own a YouTube brand, Instagram can indeed help you attract potential customers and generate more revenue. 

Unfortunately, many businesses don’t know how to use Instagram to grow their brand. If you’re one of them, we’re here to help. In this article, we are going to discuss a few Instagram marketing tips that’ll help you get free Instagram followers and utilize the platform to promote your brand more effectively. 

Don’t Over Post

While it’s always a good strategy to stick to a dedicated posting schedule and post content more frequently, over-posting on Instagram can be harmful in many ways. When you’ll post random content with no planning, you won’t be able to engage your followers at all. Instead, try to post at most 3 pieces of content on your Instagram handle and make sure that each post is well planned. 

This will help you engage the audience and interact with them at the same time. When you’ll publish limited posts, you’ll be able to reply to each comment and address all user queries without any efforts. As a result, people will gradually start trusting your brand and you’ll be able to sell your product/services more conveniently. 

Get More Followers

First of all, if you have just created the Instagram handle for your brand, the primary goal should be getting more followers. The more followers you’ll have, the easier it’ll become to get more exposure for your products/services. 

However, in the beginning, it may seem a pretty challenging task to get free Instagram followers instantly. If that’s the case, we recommend sticking to a dedicated posting schedule and publishing high-quality content on your Instagram handle. Apart from promoting your products, you should also publish content that relates to your niche. This will make it easier to make your posts appear in Instagram searches and get more followers easily.   

And, in case, you don’t want to go through all this hassle, you can also buy Instagram followers from trusted platforms such as Sapiyo. They’ll help you get targeted followers on Instagram so that your brand reaches your potential customers. Once you have got enough Instagram followers, you can start promoting your brand to boost the overall sales. 

Promote Your Instagram Handle Everywhere

This one is quite self-explanatory. Starting a Business Instagram handle is similar to starting a new venture. It’ll be your responsibility to promote your Instagram handle everywhere so that you can get free Instagram followers and more post engagements easily. To do this, start by linking your Instagram account to your Facebook Page. This will help you pull in your Facebook Friends and convert them into your Instagram followers. 

Secondly, if you run an e-commerce store or a website, make sure to integrate a social media button on every page. This will help your site visitors to directly go to your Instagram handle. Finally, if you have a YouTube channel with a decent viewership, you can also promote your Instagram handle through your videos and explain why people should follow you on Instagram. 

Use Custom Hashtags for Your Brand

If you want to present your brand as an authority in the market, it’ll be imperative to create a custom branded hashtag. You should use this hashtag in all your posts, stories, and even Instagram reels. In fact, you should also encourage your customers to use this hashtag to give feedback on your products. This way you’ll be able to make it a trending hashtag on Instagram and get organic Instagram followers more easily. 


Over the years, Instagram has evolved from a social media platform to one of the best marketplaces for any brand. Irrespective of your business niche, Instagram can help you leverage your social media following to boost your brand’s popularity. With the above-mentioned tricks, you can use Instagram to get free Instagram followers instantly and promote your brand for better business revenue.    

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